Today we’d like to introduce you to Reginald Frierson.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
The BBS Boys started at the beginning of COVID, when the world shut down and we needed an outlet. We bought our favorite 80s and 90s cars, put BBS wheels on them, and started weekend meetups—driving to eateries and unwinding.
On June 23rd—my birthday—my friend Keith and I drove to NYC for brunch. We spotted classic cars outside Rucker Park, met DJ Thoro and Ralph, swapped numbers, and started planning weekend rides. I told everyone to send me their videos, and I posted them. The videos went viral, and the followers started growing faster and faster. What started as a few thousand followers is now over 300,000 across all social platforms. We’ve grown from just New York and New Jersey to over 17 chapters worldwide, such as Baltimore, Philly, Florida, and more.
Soon after, we opened the door for others with classic cars and gained recognition from big names. Swizz Beatz featured us on his Emmy-winning show “Drive with Swizz Beatz.” Then we co-headlined the BBS Boys x DJ Envy “Drive Your Dreams” shows in Hampton, VA, and New Jersey. We started placing our cars for movies, videos, and working with top artists like Rihanna, 50 Cent, and Ice-T. We dropped a coffee table book, and we have collaborations with major brands like Jay-Z’s Paper Planes, Jaclar Athletics, and Naughty By Nature Wear. The BBS Boys are now a full-blown movement.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s definitely been a ride, but not always smooth. In the beginning, we were just figuring it out—no blueprint, just passion. COVID made meetups tricky, and building a brand from scratch took time. There were moments when resources were tight or we weren’t sure if people would show up because of Covid. But we stayed consistent, believed in the culture, and pushed through. Each challenge—whether organizing bigger events or balancing collaborations—made us level up. And that’s how we grew into what we are now.
Can you tell our readers more about what you do and what you think sets you apart from others?
I, Reginald Frierson, am a network engineer by trade, with over 30 years in IT. I’m proud of being a lifelong go-getter—dreaming big, never giving up, and pushing through every setback. I stay consistent and believe nothing stops me from winning. DJ Thoro is a renowned DJ, working with 50 Cent, Raekwon, Wu-Tang Clan, and top hip-hop acts, touring worldwide. Collectively, with our passions and connections, we’ve brought it all into the BBS Boys movement. That’s what sets us apart.
We’d love to hear about any fond memories you have from when you were growing up?
One of my favorite childhood memories is those summer block parties—when the whole neighborhood came out, music bumping, and someone had a classic car parked up, shining. We’d be running around, laughing, and I’d just look at those cars, thinking, “One day, that’ll be me.” It’s that mix of community, music, and cars that stuck with me—and honestly, it’s part of what drives the BBS Boys today.
Pricing:
- Our merch—like hoodies, hats, books, T-shirts, and jackets—ranges from $30 up to $450, depending on the piece.
Contact Info:
- Website: https://Officialbbsboys.com
- Instagram: @thebbsboys
- Facebook: https://www.facebook.com/share/1BAfRQ59VZ/
- Youtube: https://youtube.com/@thebbsboys?si=HZnpbb7KABDPX8VV
