Today we’d like to introduce you to Luther Lockard.
Hi Luther, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My name is Luther Lockard, Posture and Movement Coach, LMT. I have evolved
from being in the Corporate world as a Risk and Loss Control Consultant for 18
years. My career for the last 28 years started as a massage school teacher and
Licensed Massage therapist, which evolved into being a medical massage
therapist until my present day focus as a Posture and Movement Coach. I have
owned and operated my own business Corporate Massage Therapies –
Advanced Treatment Center LLC for the past 22 years. I have well over 2500
hour of bodywork training and have served over 45,000 clients in my career.
I am challenging and changing the way movement professionals apply their
crafts and modalities to deliver better and more longer lasting outcomes and
results that lay people experience and expect from other modalities. I am also
changing the Mindset of both practitioners and clients from being “Fixed” as
opposed to the concept I promote that “Self Care = Health Care. In fact, I have
written a book with that tittle and developed an in-house posture assessment
app which I call PosturePro that serves as part of the basis on how I achieve
these objectives. There is much more to what I do which can be viewed at my
website: https://posturewellness.net
I have developed a comprehensive system for gathering and assessing data
about a person’s current posture and alignment which is input into an App I
developed called PosturePro. See enclosed link for further details: https://
posture-pro-copy-38139fa6.base44.app/landing#contact.
I have often found that practitioners and professionals of other modalities are
severely lacking knowledge and skills sets to apply assessment and posture
principles within their craft and this motivated me to create a professional
training app called PosturePro Training Institute, which offers updated
knowledge of the current scientific concepts needed to understand how to
properly assess human posture and alignment.
See enclosed link for examples of high mutli- level classes offered both virtually
and in-house at: https://posture-pro-academy.base44.app/
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Actually, it has not been too difficult. I started pursuing my new career as a bodyworker and massage school teacher in 1997, leaving the security of the Corporate world and decided in 2004 to go out on my own and it was like one day I was in the Spa, and the next day, I was operating my own business. My brand has evolved several times during the 28 years as I am not exactly doing things the same way as when I first started. As with any transition there are stages of adjustments, but not overbearing challenges.
Alright, so let’s switch gears a bit and talk business. What should we know?
My main focus is reflected in my title: I am a Posture and Movement Coach, LMT. I use Assessment Tools to fully evaluate the client’s Posture, arrangement of myofascial meridians, muscle and other balance testing, having clients perform baseline walking, sitting, exercise routines and other Brain-based assessment tools to gather data on where each zone in the body is breaking down, then I use Posture Alignment techniques to recalibrate client’s sense of interoception and proprioception and showing and educating the client’s about how the everyday unconscious transitional movements have more to do with the musculoskeletal dysfunctions (which are mostly autonomic and subconscious) than simply doing conscious exercise reps, then going back and doing the unconscious things that have more to do with why they are dysfunctional. This is all occurring in real time, they see on the spot, improvements in their posture, and many not all, see dramatic reductions in pain and complaints that they came in with. Then, and only then, do I perform the many manual therapies that I know (over 28 years of education and experience) to further educate and balance the client’s issues. Post session, I put all of the data I have gathered including medical history and clients goals in to the app I developed.
My approach to helping individual clients expands beyond my individual practice to also helping all other professionals in the movement industry adapt better techniques and approaches as to how they coach and serve their individual clients. My future focus is now devoted to becoming an Influencer, Thought Leader, and Mindset Changer within the Professional Movement and Wellness Communities which includes, but not limited to: Physical Therapist, Personal,Trainers, Medical Massage Therapists, Pilates, Yoga, Stretching and other Mobility practitioners and others within the movement therapy fields.
I also serve as a mentor to professionals within the Pilates, Yoga, Massage and other fields to help them develop more effective assessment skills to apply within their modalities especially when conducting private sessions. This serves the dual purpose of helping professionals of other modalities apply their techniques better than can be accomplished in group class settings.
Alright, so to wrap up, is there anything else you’d like to share with us?
If you are looking for a qualified Posture and Movement Coach, reflect on the following considerations:
A. First find a qualified professional movement coach or therapist that actually understands, has experience in assessments and can show you evidence through testimonials or other means that what they do works.
B. Be willing to listen and prepared to change your attitudes, belief systems, mindsets, and behaviors about what is actually needed to change your posture in the long run. “ The Bottom Line”; it is ultimately the client’s responsibility to change their posture because, we as practitioners, are only the mechanics that can set them up in the right direction. The client, as the driver of their own vehicle (Body Mind, Spirit), is going to have to do the work. As stated in one of the principles in my book Self Care = Health Care; it’s more important what clients do between sessions than it is what they do within sessions. Also, pain is a late stage signal meaning by the time clients are hurting and receiving a pain signal (other than sudden accidents and impact events) the pain is just a
dump site from a problem occurring elsewhere in the body in addition to the site of pain.
C. The client have to have the desire to educate themselves about how the human body works, about what misalignments they have in their bodies that needs correction (after all, you can’t get somewhere “improved posture” if you
don’t know where you’re coming from “misaligned posture”). Self education can get the client started in the right direction but they will ultimately need an experienced professional to fully assess your posture so that they can begin the process of Self care and calibration of their postural alignment.
D. I strongly encourage all clients to get professional training in proper breath mechanics. It will be impossible to get the best possible posture without proper breathing mechanics as a natural state during all human transitiona
Pricing:
- $140 for 1.5 hour bodywork session
- Package Discounts $710 for 6 – 1.5 hour sessions
Contact Info:
- Website: https://www.posturewellness.net
- Instagram: https://www.instagram.com/lutherlockard?igsh=OTlrYTV5ZWR2cng%3D&utm_source=qr
- LinkedIn: https://www.linkedin.com/in/luther-lockard-4602432?utm_source=share_via&utm_content=profile&utm_medium=member_ios
- Youtube: https://youtube.com/@corporatemassagetherapies-8745?si=oMpqAHtDtMpydySG
- Other: https://www.fresha.com/book-now/corporate-massage-therapies-advanced-treatment-center-llc-dtr697lv/all-offer?share=true&pId=2655627
