Today we’d like to introduce you to Jeimy Simon.
Hi Jeimy, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I came to the United States from the Dominican Republic when I was 15 years old, without speaking English and without any friends or family here besides my mom. I had to adapt to a completely new country and environment while figuring out where I belonged.
Education and the arts became two of the biggest tools that helped me find my voice and create opportunities for myself. At Union City High School, I immersed myself in dance and theater. The skills I developed through the arts, especially through my dance and theater teacher and mentor, Betty Belle Batista, still accompany me every day. Performing taught me confidence, discipline, storytelling and how to connect with an audience, all skills I now use in business and communications.
I went on to attend Seton Hall University, where I studied Public Relations with a minor in Journalism and a business certificate, graduating magna cum laude. Throughout college, I was a full-time student while working as a server, completing internships and becoming deeply involved in communications, leadership and entrepreneurship. I led public relations campaigns, received scholarships and recognition through organizations such as The LAGRANT Foundation, and placed in the Top 3 of Seton Hall’s Pirates Pitch entrepreneurship competition, essentially Seton Hall’s version of Shark Tank.
I always knew I wanted to build something of my own, not follow someone else’s blueprint, but create the paths that didn’t exist for me when I was starting out.
While still in college, at 21, I launched PURE Designer Perfume Oils in December 2025. I created PURE around a simple idea: providing designer-inspired fragrances without the designer price tag attached to them. I believe that when you smell good, you feel good, and when you feel good, you show up differently. Our first collection of more than 140 bottles sold out within three weeks. That experience showed me that I could identify a need, take an idea and turn it into something people genuinely valued.
After graduation, at 22, I made the decision to leave my corporate position and become a full-time entrepreneur.
In June 2026, I acquired Las Tres B, a retail and wholesale business on 2511 Bergenline Avenue in Union City, New Jersey. Today, I’m focused not only on growing my own businesses, but on using what I’ve learned through education, communications, sales and entrepreneurship to help other people build theirs.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely has not been smooth, and I don’t think it’s supposed to be.
One of the biggest lessons I’ve learned is that entrepreneurship forces you to become comfortable making decisions without having all the answers. When you own a business, there isn’t always someone above you telling you whether you made the right decision. You can spend thousands of dollars on inventory without knowing exactly how quickly it will sell. You have employees and customers depending on you, bills that still have to be paid during slow weeks, and problems that have to be solved whether you feel prepared for them or not.
Being a young woman in business has also been an interesting experience. Sometimes people walk into my store and assume I work there rather than own it. I’ve learned that preparation, knowledge and results speak for themselves.
I’ve also learned that revenue does not automatically mean success. Understanding inventory management, cash flow, margins, customer retention, operating expenses and when to reinvest is just as important as making sales. Business has made me much more intentional about understanding the numbers behind every decision.
Another personal lesson has been learning not to wait until everything feels perfect. I naturally move quickly, but I also hold myself to very high standards. Entrepreneurship has taught me that execution and excellence don’t have to be opposites. Sometimes you have to make the best decision you can with the information you have, execute, study the results, adjust and keep moving.
There have been stressful days and plenty of uncertainty, but those experiences have made me much more confident in my ability to figure things out. I often say entrepreneurship is like building a plane while you’re flying it. You won’t always have every answer before you need to make the decision, but over time, experience gives you better judgment about which decisions to make.
Thanks – so what else should our readers know about Las Tres B stands for Bueno, Bonito y Barato?
Las Tres B stands for Bueno, Bonito y Barato – good, nice and affordable.
We’re a retail and wholesale business at 2511 Bergenline Avenue in Union City, New Jersey, offering clothing, footwear, fragrances, household products and more at accessible prices. But the vision goes beyond the traditional discount-store model.
Las Tres B is already a sourcing destination for entrepreneurs and resellers. We currently supply more than five wholesale accounts, including customers reselling in Latin American markets, and the business has generated six figures in revenue since I took it over. Someone who dreams of starting a boutique, discount store or resale business can come to us for inventory and, increasingly, for the knowledge to get started and grow.
That part is personal to me because I understand how overwhelming the beginning of entrepreneurship feels. There are questions people aren’t taught how to answer: How do I properly establish my business? What registrations do I need? Where do I find reliable suppliers? How do I calculate my margins? How much inventory should I buy?
I’ve navigated those questions myself, and now I’m in a position to help other entrepreneurs navigate them with more clarity and confidence. My background across public relations, sales, branding and operations lets me guide people through those early challenges – from establishing the foundation of a business to sourcing products, positioning a brand and reaching customers.
I know how valuable it is to have someone you can turn to and simply ask, “What do I do next?” That’s what I want to provide: not just access to inventory, but access to practical knowledge that makes building a business feel a little less overwhelming.
Do you have recommendations for books, apps, blogs, etc?
What advice do you have for someone starting out?
Start before you feel completely ready. A lot of people spend months on logos, websites, and every possible thing that could go wrong before they ever sell anything. Planning matters, but eventually the market teaches you what a business plan can’t. You don’t need to know everything before starting — you need to understand your numbers, know who you’re serving, and have the discipline to keep going once the initial excitement wears off.
Don’t be embarrassed to start small, either. Some of the biggest things I want to accomplish require unglamorous work right now: organizing inventory, negotiating prices, packing orders, creating content. That’s not separate from success. That’s how you build it.
Learn to adapt quickly, and surround yourself with people who know things you don’t. Having someone you can call and ask, “I don’t know the answer to this, what would you do?” saves you time, money and mistakes. I want to become that resource for other entrepreneurs as I keep growing myself. I don’t believe expertise means having every answer. It means having enough experience to know what you know, enough humility to recognize what you don’t, and enough curiosity to keep learning.
Contact Info:
- Instagram: @jeimysimon1 (personal) & @lastresb.usa (Las Tres B)
- Other: jeimysimond@gmail.com
