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Life & Work with Adriana Groza of New Jersey

Today we’d like to introduce you to Adriana Groza.

Adriana, we appreciate you taking the time to share your story with us today. Where does your story begin?
Originally from Cluj-Napoca, Transylvania, Romania, I moved to the United States in 2004. My background in business and project management gave me a strong foundation for entrepreneurship, but painting gradually became my calling. After discovering fluid acrylics in 2017, I transitioned to a full-time art career in 2020, creating large-scale abstract paintings inspired by nature, movement, and human connection.

Today, I own Adriana Groza Art Gallery & Studio in downtown Princeton, where I create, teach, and host events that bring people together through art. The gallery also serves as a private event venue, while my Corporate Art Program brings original artwork into workplaces through acquisition and loan opportunities. As a member and Ambassador of the Princeton Mercer Regional Chamber, I’m actively involved in the local business community, and being named Entrepreneur of the Year in 2026 has been a meaningful milestone. My work now extends beyond the canvas to building connections among art, business, and community.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It hasn’t been a completely smooth road. Starting over in a new country, changing careers, and building an art business have each required patience and a willingness to step into uncertainty. My background in business and project management gave me a strong foundation, but establishing myself as an artist meant developing confidence in my own voice while learning how to make a creative practice financially sustainable.

One of the ongoing challenges is balancing the artist and the business owner. Creating paintings needs uninterrupted time and mental space, while running a gallery involves marketing, building relationships, planning events, teaching, and managing countless details. As a mother of two, I also have to be intentional about my time and energy. I’m still learning that growth doesn’t mean doing everything at once. It means choosing where to focus, staying open to opportunities, and continuing to show up—even when the results take time.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a visual artist and the owner of Adriana Groza Art Gallery & Studio in downtown Princeton. I specialize in large-scale fluid acrylic paintings, known for their bold color, expressive movement, and abstract floral and organic forms. I create without brushes, using forced air, palette knives, and paper tools to guide paint across custom-built canvases. The process brings together careful preparation and intuition: I make deliberate choices, while leaving room for the unexpected. My inspiration comes from nature, connection, and the ways we move through change. I want my paintings to bring energy into a space and give people a moment to pause, feel, and reconnect.

My work also extends to helping people experience and live with art. I offer commissions and white-glove services, from consultations and virtual staging to delivery and installation. Through my Corporate Art Program, I work with businesses on art acquisition and loans, bringing original paintings into the places where people work and gather. At the gallery, I teach all-inclusive workshops and private lessons, host cultural and community events, and offer the space for private gatherings. Making art approachable and personal is central to everything I do.

I’m proud of having built a sustainable creative business and a welcoming gallery where these experiences can happen. Having my paintings enter private and public collections, receiving the Janet Hunt Award at Phillips’ Mill, and being named Entrepreneur of the Year in 2026 are meaningful milestones. Equally meaningful are the relationships behind the work: collectors who return, students who discover confidence, and people who find a connection with a painting. What sets me apart is the combination of my artistic voice, business background, and personal involvement. From creating the artwork to helping someone choose it and seeing it installed, I care about the entire experience—and the lasting place that art can have in someone’s life.

So maybe we end on discussing what matters most to you and why?
What matters most to me is helping people recognize the possibilities within themselves. My way of doing that is through art, through color, movement, and the invitation to pause and look with curiosity. I hope someone standing in front of my work feels room to imagine, to accept themselves as they are, and to experience a sense of wonder. Each person brings their own memories and emotions to a painting, and I love that they can discover something deeply personal in it.

This matters to me because my own creative journey has taught me how much can open up when we loosen our expectations and trust ourselves. Working with fluid acrylics is a constant practice in making choices, accepting what unfolds, and discovering beauty in the unexpected. Through my paintings and teaching, I want to share that permission: to explore, to embrace uncertainty, and to believe that there is still something within us waiting to be discovered.

Pricing:

  • Original Art starting at $500
  • All Inclusive Workshops starting at $160
  • Private events starting at $150
  • Corporate Art Programs starting at $50/ month

Contact Info:

A person stands between two abstract paintings, gesturing toward the colorful artworks.

A woman in a white shirt stands in front of a busy art studio where people paint at tables.

Modern lobby with two abstract artworks, a bench, a large circular ceiling light, and glass walls.

Two people stand behind a table displaying a blue and white painting in a wood-paneled room.

People gather around a buffet table in a room displaying colorful paintings.

Gallery interior with colorful abstract paintings displayed on white slat walls.

Black double doors and illuminated storefront windows display artwork, with flower planters outside.

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