Today we’d like to introduce you to Courtney Lares.
Hi Courtney, so excited to have you with us today. What can you tell us about your story?
My journey started by helping my best friend build a website for his business, and that experience sparked a passion I did not expect. What began as one project quickly grew into a deeper calling to help businesses strengthen their presence, bring their vision to life, and grow with confidence. Along the way, I was able to fully tap into my creative side while also doing work that feels meaningful and rooted in service. That combination has been incredibly fulfilling, and truthfully, most days it does not even feel like work.
As I worked with more clients, I realized many business owners needed more than just a website. They needed strategy, branding, guidance, and support. That realization inspired me to build my consulting business.
Today, I am grateful to do work that allows me to combine creativity and strategy while helping others grow with confidence. It is incredibly fulfilling to know that something that started by helping a friend became a business centered around empowering others.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has definitely not been a completely smooth road. Like many entrepreneurs, I’ve had to navigate economic uncertainty, changing client needs, and the reality that every business requires a different approach. One of the biggest lessons has been learning how to adapt while still delivering thoughtful, strategic support.
Another challenge has been setting realistic expectations with clients, especially when they are building a business in an area where there may not be a strong market. More recently, with AI expanding so quickly, I have also seen clients come in with ideas created through AI but without the tools, structure, or business foundation needed to truly grow. That has made it even more important to help clients move beyond the idea stage and build something practical, sustainable, and positioned for success.
Overall, the challenges have made me stronger, more adaptable, and more intentional in the way I work.
Thanks – so what else should our readers know about Courtney Lares Private Consulting LLC?
I am a business and brand consultant specializing in website design, branding, marketing support, digital presence, and business growth strategy. My work is focused on helping businesses create a polished, professional presence that not only looks strong, but also supports their long term success.
I am known for taking a hands on, personalized approach and for creating solutions that are thoughtful, strategic, and tailored to each client’s unique needs. What I am most proud of is helping business owners bring their vision to life and giving them the confidence to move forward with clarity.
What sets me apart is that I combine creativity with strategy. I do not just focus on design, I focus on the bigger picture of how a business presents itself, connects with its audience, and grows in a meaningful way.
Before we go, is there anything else you can share with us?
I would encourage readers not to give up on themselves or their vision. Building a business takes resilience, patience, and the ability to stay grounded through both the highs and the challenges.
I also think it is important to have a practice that helps you reconnect with yourself, whether that is prayer, journaling, meditation, or simply quiet time to reflect. When you are grounded—you can move with more clarity and intention.
I truly believe in manifesting what you want for your business. When you remain clear on your vision, believe in your purpose, and continue taking meaningful steps forward, you open the door to real growth. There are so many powerful versions of ourselves waiting to be unleashed and sometimes all it takes is the courage to trust the process and keep going. When you do—incredible things can happen!
Contact Info:
- Website: https://courtneylaresconsulting.com/
- LinkedIn: https://www.linkedin.com/in/courtney-lares-15a09577?utm_source=share_via&utm_content=profile&utm_medium=member_ios
