Today we’d like to introduce you to Laura Uhlig-Smith.
Hi Laura, so excited to have you with us today. What can you tell us about your story?
When I finally decided to start my own business, I realized I had the sewing experience, the space, the time. But what to name the business?” One day, in my home studio, I was writing a summary of my career up to that point, kind of like I am now in this interview and in the last sentence I wrote, “. … and I have kept on stitching since….” Then I read it over a few times, and my business name clicked right at that moment. Keep On Stitching LLC! That was back in November of 2018.
Previously, I had worked in the Fashion industry while I was still in college at the Fashion Institute of Technology, and continued after I graduated. Then, I became head of production at my job, putting together all types of Avant-garde pieces made of leather, corset boning, riveting, and even swimwear that was all made to measure. After two years I decided to move on, because the NJ to Brooklyn commute was getting to me.
I found another opportunity at a canvas shop down near the Jersey shore. I had to learn all new machinery, techniques, and materials which was more than I expected, but it certainly added to my experience level. Every work order was unique, and made of different textiles. We did jobs for yachts, awnings for other businesses, outdoor chair upholstery, but mostly boat coverings.
Shortly after, I found employment at a Childrenswear factory working in silks and satin, beading, lots of hand stitching. The work environment was fun, and immersive. People from many different backgrounds and experiences in the fashion world taught me sewing methods I still use. This work was on an “as needed” basis. I eventually started picking up more seamstress work at dress shops, and doing some custom made garments for extra income.
After purchasing a home, it was time to get my own thing going. I was feeling worn out from seasonal work, doing odd jobs, and commuting far. Surprisingly, when the pandemic was phasing out, that’s when my business picked up significantly. Suddenly, people were able to go to gatherings again, so I started getting a lot of appointments for entire wedding parties that needed alterations done. Then, they called their friends/ family and told them about my work, so I had “word of mouth” advertising which was a blessing.
Over the years running my business I would say my bread and butter has been clothing alterations, but I have always had an open mind with taking on unique jobs. Costumes, prototypes for patents, furniture upholstery, repairing vintage clothes, pet products, sewing machine repairs just to name a few. Truth is, I get bored doing the same thing over and over again. I also teach sewing lessons. It is nice to see people interested in sewing, and I love the feeling of accomplishment when they complete their projects. Sewing, and being a business owner is a perpetual learning experience!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I would say that the demands of family life and work being in the same place is challenging. Since I work from home, it can easily be assumed that I am available at all times. That I can leave my work space to help with something unrelated, or chat on the phone while I sew. There are many distractions around. Establishing healthy boundaries is imperative if you’re going to make your business a success.
However, I would say the most difficult struggle is knowing what to charge for jobs. I have to memorize my most updated price list which was made based on how many hours different jobs may take. Then there are variables, because not each job is identical in this profession.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I specialize in custom made garments for women and children. Most of my clients are looking for specific designs to be made, because they can’t find what they want online or in stores. To do this I need to be able to draw up a design, envision each piece of it, and have a plan as to how to make it happen. Knowing all the components, and location of seams, finishes. Making two dimensional materials into something three dimensional that is professionally done. Because of my work experience in production, I have an easier time imagining the steps to take with garment construction.
I have never been afraid to take something apart and put it back together. I don’t just sew, I tune up my machines, I work on cars, make repairs around the house. I am known not only as a professional seamstress, over time, I have become a “Mrs. Fix it”. My Dad was a tool and die maker and had his own shop, so from a young age he taught me many problem solving skills I use every single day, and I am proud of that. As a creative, having the right tools is a necessity.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I have certainly played a game of chance on myself in this business. There is always the self doubts in my mind, the opinions of others, the financial risks, time constraints. Which will always be present.
You have to see the positive and negative aspects, while using reality as a balancer for the two. Then luck appears in ways you wouldn’t expect.
Contact Info:
- Website: https://www.keeponstitchingllc.com
- Facebook: https://facebook.com/keeponstitchingllc
