Today we’d like to introduce you to Yomarie Llanos.
Hi Yomarie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My story started the way many creatives do, with too many hobbies to pour that creativity into. Fashion, art, creative writing: all of it pulled me in.
But growing up bilingual and moving from Puerto Rico to New Jersey at a young age gave me my first lesson in communication. I had to learn a new language, and I also had to learn the culture, the social cues, and the unspoken rules of how people connect. That taught me early that good communication is about understanding who you’re talking to, not just the words you use.
When I went to school for public relations and marketing, I never pictured ‘brand stylist’ in my future. Then one day I walked out of class and saw a flyer for an interior designer hiring a video editor. I applied, and that one flyer turned into years of stepping into every gap that opened. I went from video editor to social media manager, then to handling her press, her website, and eventually building a full lifestyle brand alongside her.
Somewhere in there I realized the part I loved most was helping a founder’s vision show up online the way they see it in their head. That’s what led me to create Luxe Social Studio, a brand styling and social media studio based in New Jersey.
Every client starts with their dream client persona, because the same lesson that began in Puerto Rico still drives my work: you communicate best when you truly know your audience.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Any business owner will probably laugh a little at this question, because no, it hasn’t been smooth. Between school, a tough economy, and learning to run a business while doing the work itself, there have been plenty of bumps, and some of them are still here.
One of the biggest challenges is that branding is often the first thing a business cuts when budgets get tight. A brand is how people feel about you before they ever speak to you. It’s your visuals, your voice, your content, and the story you tell, and it’s what builds trust with the right clients. But it’s hard to see the value in that until you’ve felt the difference. A lot of my work, especially early on, has been helping business owners understand why a clear, intentional image is an investment and not an extra.
Then there’s the part nobody warns you about. As a solo founder, I’m the strategist, the creator, the editor, and the person running the business, all at once. Insecurity still creeps in sometimes. What if someone else is doing it better? What if no one cares?
What gets me through is a little bit of ‘delulu,’ the kind where you believe in your mission before there’s proof. When you’re clear on your purpose, the right people find their way to you. I’ve watched it happen for clients. When we define their dream client, their message, and their story, their content stops feeling like shouting into the void and starts attracting people who already want what they offer. Going through that process for my own brand has made me better at guiding others through it.
When a business’s core mission is communicated clearly, people can’t help but listen.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Luxe Social Studio is a brand styling and social media studio based in New Jersey. I help business owners show up online in a way that actually feels like them, from building a brand identity from the ground up to creating the content that carries it.
Every client starts in the same place: who are you really talking to?
Before I design a single graphic or write a single caption, we build a dream client persona and a brand identity guide with their colors, fonts, voice, and messaging. Then we bring it to life through ongoing content, on-site filming for events and speaking engagements, or a full website build. What I’m known for is that blend of strategy and style. I can plan the message, write the copy, shoot and edit the video, and design the look, so a brand feels cohesive instead of pieced together.
What sets me apart is that my approach is personal and rooted in research. I’m neurodivergent, and I know the disconnect that can happen between how you show up and how people see you. That’s why I put so much into helping founders feel confident in their own brand, not just polished, but recognizable as themselves.
What I’m most proud of is the range of brands I’ve helped bring to life. I’ve spent years helping build Conscious Home, a holistic lifestyle brand that started as a single social account and has grown into a website, a quiz, a podcast, and a community. I’ve built a brand kit for a modern harpist that she now uses to create her own content. And I helped a fractional CFO step away from cold finance blues and into a warm, human brand and website of her own.
I want readers to know that your brand is more than a logo. It’s how people feel about you before they ever speak to you. If you’re a business owner who knows your work is good, but your image hasn’t caught up, that’s exactly where I’d love to help.
So maybe we end on discussing what matters most to you and why?
What matters most to me is how we show up, and how that shapes the way we’re perceived. It’s something that has been deeply ingrained in me for as long as I can remember, and I know that isn’t always seen as a good thing. But I’ve learned to treat it as a strength, because there’s so much we can shape to be not just understood, but taken seriously and remembered.
Most of us grew up hearing that we should be loved for who we are, and I believe that. What gets lost along the way is that being yourself doesn’t mean skipping the care and thought. Not everyone looks at a lump of coal and sees the diamond behind the muck. But when you step into a room knowing and feeling like that diamond, it’s so much easier for people to connect with it. That’s true in social settings, in networking, and in business meetings.
It’s most true for a brand. You can have amazing quality work, but if someone lands on your socials or website and those first few seconds don’t match the level of quality you’re selling, there’s a disconnect. It’s a second of doubt you can’t get back. When a business shows up with a clear, unique identity, with colors, fonts, imagery, and video that all work together, there’s less room for doubt and more room for trust, before anyone has signed a contract.
What I see every day in my work is that the business owners I help often struggle to see the greatness in what they do. They’re so close to it that it feels ordinary to them. Meanwhile, I can see it clear as day. My job as a brand stylist is to pull that out, shape it into a brand that says it for them, and help them step into every room as the diamond they already are. That’s why this matters to me, and why I do this work.
Pricing:
- The Starter Glow-Up | $997 Package | The Starter Glow-Up is your brand, fully developed, in a one-month experience. We dig into who you are, who your dream client is, and what your presence needs to say — then we build you the tools to show up with clarity and confidence every single time.
- The Visibility Experience | $1,297 / Month | This is for the business owner who’s ready to go all in and hand it off. We take your brand identity and build your entire online presence around it — so your feed, your captions, your visuals, and your strategy all feel like one cohesive, intentional world.
- Capture the Moment | Starting at $595 | Whether you’re on stage, hosting an event, or spending the day creating, this is your chance to turn one powerful moment into a full content library. We show up, capture everything with strategy and intention, and hand you back content that keeps working long after the day is done.
Contact Info:
- Website: https://www.luxesocialstudio.com/
- Instagram: https://www.instagram.com/luxesocialstudio
- LinkedIn: https://www.linkedin.com/in/yomariellanos/
- Other: https://www.tiktok.com/@yomariellanos
