Today we’d like to introduce you to Shivani.
Hi Shivani, so excited to have you with us today. What can you tell us about your story?
My story has really been a mix of building on my marketing experience and making room for my own creative interests.
In college, I held internships and jobs in marketing, with a lot of my early experience focused on social media and digital marketing for restaurants, bars, and other hospitality businesses. That’s where my interest in marketing and the food and beverage industry started to come together. I also gained experience in other fields, including plastic surgery practices and research and development, which gave me the opportunity to learn about different businesses, their audiences, and how to communicate what makes each one unique.
In 2018, I started my Instagram page, @iloveyoualattee completely on a whim. I loved coffee and sneakers, and I wanted somewhere to share those interests, along with fashion and whatever else caught my eye. I wasn’t starting with a business plan; I was creating something because I enjoyed it. Looking back, I think having that space to experiment helped me develop my own voice outside of the work I was doing for other businesses.
Over the past two to three years, I’ve become much more intentional about my content and where I want to take it. It’s introduced me to business owners and taken me behind the scenes of coffee shops, restaurants, and bakeries. I’ve also had the opportunity to collaborate with businesses of different sizes across food and beverage, apparel, and wellness, including brands like Comfrt and Tache. One of my favorite parts has been getting to know the people behind these businesses. You can visit a place and love what they offer, but learning how much thought and work goes into it gives you a whole different appreciation.
Alongside that, I’ve been building Nayee Media, my own marketing business, and helping small businesses with their social media and marketing. Building something of my own has challenged me to trust my experience, take initiative, and keep learning as I go. I’m still growing both sides of my work, but I love that I get to bring together my professional background and my creativity while helping other people share what they’re building, too.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Honestly, it’s been one of the bumpiest roads I’ve been on. I’m proud of what I’m building, but figuring out how to build it on my own has been challenging.
As a business owner and content creator, I often feel like I’m doing the jobs of fifteen different people. I’m developing ideas, creating and editing content, managing accounts, communicating with clients, and figuring out the business side of things, too. There’s a lot of work behind what people eventually see on a page, and being responsible for all of it can feel overwhelming. Setting boundaries has been part of that learning process, because when you’re handling everything yourself, it’s easy to feel like there’s always one more thing you should be doing.
Another challenge has been pursuing a path that people don’t always fully understand. Some of the older members of my family have referred to me as “the social media girl,” and for a while, that seemed to sum up what they understood about my work. But there’s so much behind it: strategy, planning, production, understanding an audience, and helping a business communicate what makes it special. Learning how to explain that has been part of the journey, along with trusting the value of my work even when people don’t immediately see everything that goes into it.
I’ve also had moments when I’ve felt further behind than I’d like to be. I know everyone’s timeline is different, and I’m usually pretty good at staying focused on my own path, but I’m human. I’ll see creators or businesses I admire and think about the distance between where I am and where I hope to go. I try to use that as motivation – to learn from what inspires me, put my ideas into practice, and remind myself that I’m capable of building something I’m proud of, too.
And I am still figuring things out. Social media keeps changing, and there’s always something new to learn, both creatively and as a business owner. I’m learning to give myself room to grow without expecting myself to have every answer already.
What keeps me going is seeing the work connect with people and seeing my clients get excited about their progress. Those moments matter to me. I want to build something lasting, and I keep reminding myself of that when the day-to-day feels difficult.
We’ve been impressed with Nayee Media, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I founded Nayee Media in 2024 to bring together my marketing experience and creativity while building something of my own. I help businesses develop their social media presence through strategy, content planning, video content and photography, editing, posting, and community management.
My background spans food and beverage, hospitality, medical practices, and other industries. I love the variety of getting to know different businesses – from restaurants and cafés to spas and healthcare offices – and finding ways to communicate what makes each one special. For me, that starts with understanding the people behind the business, the experience they offer, and who they’re trying to reach.
I also bring the perspective of being a content creator through @iloveyoualattee, which I started in 2018. Having a platform of my own has given me room to experiment, develop my voice, and understand the work that goes into connecting with an audience. Along the way, I’ve had opportunities to capture content for businesses like Seoul Fried Chicken.
As an independent business owner, I’m directly involved from the initial ideas through content creation and ongoing account management. I bring both strategic thinking and a hands-on creative approach, with an emphasis on making each business’s content feel like a natural extension of who they are.
What I’m most proud of is helping clients build their social presence from the ground up and seeing them get excited about their progress. Whether they’re noticing stronger engagement or having fun trying something new, it’s rewarding to share those moments with them.
My hope is to keep growing Nayee Media into a business that creates opportunities for other creatives and becomes something lasting that I can eventually pass down.
What’s next?
I’m looking forward to growing both Nayee Media (@nayeemedia) and @iloveyoualattee, and giving myself more room to explore what each can become.
For Nayee Media, I want to build lasting client relationships and continue helping businesses feel confident about how they show up online. Over time, I’d love to bring other creatives into the business, collaborate on ideas, and expand what we can offer together. Creating something that opens doors for other people has always been part of my vision.
With @iloveyoualattee, I’m excited to expand my content while keeping the personality and interests that inspired me to start it. I have ideas for fun, recurring series around coffee, food, style, and discovering new places. I’m looking forward to experimenting with those ideas, connecting with more business owners, and collaborating with brands that feel like a natural fit.
Overall, I want to keep challenging myself creatively and putting more of my ideas into motion. I’m proud of what I’ve started, and I’m excited to see how both sides of my work grow as I continue finding my voice and building relationships.
Pricing:
- Nayee Media offers custom pricing based on each business’s goals and scope of work. For inquiries and a personalized proposal, send a DM on Instagram to @nayeemedia or email nayeemedia@gmail.com
Contact Info:
- Instagram: @iloveyoualattee & @nayeemedia
- Other: nayeemedia@gmail.com
