Today we’d like to introduce you to Rebecca Jorgensen.
Rebecca, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have always been involved in sports, fitness, and movement, both professionally and personally. Over the years, I have worked as a lifeguard, swim instructor, summer camp aquatics director, soccer coach, and group fitness coach. Sports and competition have always been a big part of my life, too. I have participated in triathlons, enjoy snowboarding, and have earned my purple belt in Brazilian jiu jitsu. Being active has always been more than a career for me. It is a part of who I am.
After completing my undergraduate degree, I knew I wanted to understand the human body on a deeper level and learn more about how exercise influences health, performance, and quality of life. That led me back to graduate school, where I earned my Master of Science in Exercise Science and Sports Studies from Montclair State University. My graduate research focused on strength training and injury prevention in collegiate softball athletes, further strengthening my interest in applying exercise science to real world outcomes.
After graduate school, I decided to take a leap and build something of my own. I founded Human Fitnetics LLC, a private exercise physiology and wellness business that I have grown over the past seven years. Throughout that time, I have continued working directly with private clients while building and expanding my business. Staying hands on with my clients has always been important to me because it allows me to apply what I have learned, continue developing as a professional, and see firsthand how individualized exercise can change people’s lives.
My work in strength and conditioning has also been an important part of my journey. I was honored to be inducted into the Hall of Fame for strength and conditioning for the CCM team of 2019, a milestone that reflects my dedication to helping athletes develop their strength, performance, and physical resilience.
What began as a small independent business has developed into a personalized exercise physiology practice designed to meet people where they are, both literally and physically. I provide private, in home, virtual, and small group exercise services tailored to each individual’s goals, physical capabilities, lifestyle, and health needs.
I am an ACSM Certified Exercise Physiologist, an Exercise is Medicine certified practitioner, and a USA Weightlifting Coach. Throughout my career, I have worked with a wide variety of people, including athletes, busy professionals, older adults, and individuals managing chronic conditions, recovering from injuries, navigating post rehabilitation, or experiencing changes associated with pregnancy, postpartum, and perimenopause. My work encompasses strength and conditioning, cardiovascular fitness, mobility, balance, injury prevention, medical fitness, and long term health.
An important part of my approach is collaborating with medical and healthcare professionals to help clients receive more comprehensive, individualized support. I believe exercise should not exist separately from healthcare, particularly for people managing chronic disease, recovering from injuries or surgery, living with osteoporosis, or navigating other health related challenges. When appropriate, I work to coordinate exercise programming with recommendations and guidance from physicians, physical therapists, and other healthcare providers so that clients can continue progressing beyond traditional clinical care and build on the work they have already done. I see exercise physiology as a valuable part of the larger healthcare team, helping translate medical and rehabilitation goals into sustainable, evidence based exercise.
As my business has grown, so has my understanding of how much more exercise physiology can offer beyond traditional fitness. I have seen how people can finish physical therapy, receive a diagnosis such as osteoporosis, or manage a chronic condition and still struggle to find appropriate, individualized exercise guidance. There is an enormous opportunity to bridge the gap between healthcare and exercise, and that has become one of the biggest driving forces behind my work.
My goal with Human Fitnetics is to make evidence based exercise more accessible and to help people understand that exercise is not just about appearance or athletic performance. It can be an essential part of disease prevention, treatment, recovery, healthy aging, and maintaining independence and quality of life. I am also expanding into corporate wellness, helping organizations incorporate movement into the workday to support energy, cognitive function, stress management, and overall well being.
Building a business has taught me a great deal about entrepreneurship, persistence, and creating something that reflects my own values. I have had to learn every side of running a business while continuing to train clients, develop professionally, build relationships with healthcare providers, and find better ways to serve the people who trust me with their health.
Looking ahead, I want to continue growing Human Fitnetics while strengthening partnerships with physicians, physical therapists, occupational therapists, and other healthcare professionals. My long term vision is to help make exercise physiology a more fully integrated part of the healthcare system, with stronger referral networks, greater recognition within the medical community, and more opportunities for evidence based exercise to be covered by insurance. I believe we have an opportunity to improve how people prevent and manage disease, recover from injury, and maintain their health throughout their lives.
Ultimately, my personal and professional lives have always revolved around movement, learning, and helping people. I have been fortunate to turn something I genuinely love into a career, and I want to continue using my education, experience, and passion for exercise to make a meaningful difference in people’s lives. Through Human Fitnetics, I hope to contribute to a future where exercise is recognized not simply as a lifestyle choice, but as an essential tool for better health and a better quality of life, and it would be a dream if it was covered by insurance one day.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
What a fun question! As with anything in life, the road is rarely linear. My career has been incredibly rewarding in terms of learning, growth, and the opportunities I have had to help people, but that does not mean it has been without its struggles.
One of the biggest challenges I face today is that many people in the United States still do not fully understand what an exercise physiologist is or the depth of our education and expertise. In places like British Columbia, exercise physiologists have a more formally recognized role within the healthcare system. Here in the United States, there is still a lot of work to be done to help people understand that exercise physiology is much more than personal training. It is a science based profession with an important role in preventing and managing disease, improving physical function, and supporting long term health.
I have tremendous respect for Western medicine, but I believe we need to place a much greater emphasis on preventive care. We have decades of research demonstrating the profound impact exercise can have on preventing and managing chronic disease, improving quality of life, and supporting healthy aging. Everyone seems to be searching for the fountain of youth, yet one of the most powerful tools we have is something we can practice throughout our lives: exercise.
Another challenge is building trust between the medical community and fitness professionals. And honestly, I understand the hesitation. The fitness industry has become saturated with people who have very little formal education or clinical understanding, sometimes after completing only a few days of certification. When someone’s health is on the line, that is a legitimate concern. However, there are highly educated, credentialed, and experienced professionals who understand the science, know their scope of practice, and can work collaboratively with healthcare providers to support patients safely and effectively. I want to help demonstrate the value of that partnership.
Exercise physiologists already play an important role in settings such as cardiac rehabilitation. If you have ever undergone a cardiac stress test or participated in cardiac rehab, there is a good chance you have encountered professionals working in this field. My goal is to help expand that model beyond cardiac care and into other areas where exercise can make a tremendous difference, including osteoporosis, metabolic disease, healthy aging, injury recovery, and women’s health.
Building my own business while advocating for a profession that is still misunderstood has certainly presented challenges. It requires me to educate people, build relationships with physicians and other healthcare professionals, and continually demonstrate the value of what I do. But I see that challenge as an opportunity. I want to help bridge the gap between healthcare and exercise, create stronger referral networks, and make it easier for people to access qualified exercise professionals as part of their overall care.
I genuinely believe this change is possible, and I am willing to put in the work to help make it happen. I want to see a future where exercise physiologists are recognized as integral members of the healthcare team, where physicians can confidently refer patients to qualified professionals, and where evidence based exercise is prescribed and supported as an essential component of medical care, including through insurance coverage.
I do not expect that change to happen overnight, but it is one of the biggest reasons I do what I do. I want to be part of the generation that helps move exercise physiology forward. I won’t stop advocating for a future where exercise is prescribed like medicine, because the evidence is there, the need is there, and I believe people deserve better access to it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Through Human Fitnetics, I provide individualized exercise physiology and wellness services that go beyond traditional personal training. I specialize in medical fitness, strength and conditioning, injury prevention, post rehabilitation, healthy aging, and helping individuals manage health conditions through evidence based exercise. I work with a diverse range of clients, tailoring each program to their needs and collaborating with medical professionals when appropriate to support their overall health and progress.
I also bring a lot of personality to what I do. I can strike up a conversation with just about anyone, love making people laugh, and believe exercise should be something people genuinely enjoy, not just another chore on their to do list. I love a little friendly competition, too. Whether it’s challenging someone to a workout or randomly arm wrestling strangers, I am always up for a little fun! I think that energy helps me connect with people from all walks of life and create an environment where clients feel comfortable, motivated, and excited to show up.
I am most proud of building my own business while continuing to work directly with clients and advocating for greater recognition of exercise physiology within healthcare. My goal is to help change the way we view exercise, moving beyond aesthetics and performance to recognize its essential role in disease prevention, treatment, recovery, and longevity.
Can you talk to us about how you think about risk?
I think life is full of risks, especially as an entrepreneur. One of the biggest risks I have taken was deciding to focus on building Human Fitnetics and trusting myself to turn something I am passionate about into a sustainable business. One of the ongoing challenges is that there is never a guarantee of a steady flow of clients. Slower seasons can be scary, and there is always some uncertainty when you are responsible for creating your own income and keeping a business moving forward.
I also take risks in smaller ways every day, whether that means reaching out to medical professionals I have never met, deciding to roll with the biggest guy in the jiu jitsu gym and kick his butt (lol), or advocating for changes in how exercise is recognized within healthcare. I think taking risks can be serious, but it can also be fun! Putting yourself out there means accepting that not everyone will say yes, but you have to be willing to try.
I believe in taking educated risks, starting with small steps, having a general plan, and being willing to adapt along the way. You can do all the research in the world, but at some point, you have to take action and trust yourself enough to see where it leads. I think some of the biggest opportunities come from being willing to have conversations, make connections, and step outside your comfort zone. Not every risk will pay off, but there is so much to learn from trying.
Ultimately, I would rather take a calculated risk pursuing something I genuinely believe in than look back and wonder what might have happened if I had tried. Building my business has taught me that you do not need to have every step figured out before you begin. Sometimes you just need a plan, a little confidence, and the willingness to take that first leap, even when the outcome is uncertain.
Pricing:
- Consult and Assessment: $300
- Sessions $175 a session
- Potential insurance reimbursement
- At home “on your own” programs starting at: 2x week 600
- Corporate wellness programs/lectures/workouts/workshops: contact
Contact Info:
- Website: https://Humanfitnetics.com
- Instagram: Coschbeccaa
- LinkedIn: Rebecca-JorgensenACSM
