Today we’d like to introduce you to Kenneth Sass.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I have been building businesses since 1999, starting with a bail bonds company in New Jersey. That work gave me years of experience working directly with people during difficult, uncertain, and often life-changing moments. It taught me the importance of listening and understanding the person behind the circumstances.
In 2017, I transitioned into behavioral health. I saw an opportunity to bring that understanding of people together with my business experience and apply it to work with a deeper impact. I became part of More Life Recovery and brought a simple philosophy to the work: meet people where they are, understand the person behind the circumstances, and create an environment where people feel supported and understood.
Since then, my experience has grown to include developing treatment facilities as an owner and helping other operators navigate the planning and licensing process. One of the treatment facilities I developed was built from the ground up, later sold, and went on to become a nationally recognized rehabilitation brand.
Today I operate More Life Recovery Center in Metuchen, New Jersey, and I also consult for operators building new treatment programs.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road. It has been challenging, but also adventurous and fulfilling.
Some of the biggest obstacles have been staff turnover, maintaining compliance, adapting to changing state regulations, and navigating the uncertainty of 2020 when the world shut down.
Those experiences taught me how much sustainability depends on the work happening behind the scenes. A dependable team, clear processes, and the willingness to address problems as they come up. Those responsibilities only grow as the organization grows.
This is also a highly competitive industry. My focus has always been on building a strong reputation in the community, staying consistent, and creating results that people can recognize and trust.
As you know, we’re big fans of Morelife Recovery Center. For our readers who might not be as familiar what can you tell them about the brand?
More Life Recovery is a substance abuse and co-occurring disorders treatment facility that also operates as a primary mental health outpatient facility at the Partial Hospitalization and Intensive Outpatient levels of care.
We specialize in psychotherapy, cognitive behavioral therapy, and treatment for a wide range of mental health diagnoses, including autism and ADHD assessments. We are known for meeting clients where they are and creating a supportive, family-style environment where the entire team remains involved throughout treatment.
What sets us apart is our consistency, dedication, and the commitment of our master’s-level therapists to providing high quality care and meaningful outcomes for the people we serve.
Alongside More Life, I advise owners who are developing mental health and substance use treatment facilities. My work includes application preparation, inspection readiness, staffing guidance, and accreditation preparation. Having worked through these requirements as an owner gives me a practical understanding of what it takes to get a facility ready to open.
Is there anything else you’d like to share with our readers?
What I would want readers to know is that this work is personal to me because it is built around people, not just programs. I have always believed that real progress starts with understanding where someone is, what they have been through, and what they need next.
As More Life Recovery continues to grow, my focus is to keep raising the standard of care while staying connected to the community and making sure every person who comes through our doors feels that their life and future matter.
Writing is another part of my life. I have four published books, including The Fiat Psychosis and a children’s financial literacy book I co-wrote with my granddaughter. Sharing what I have learned with the next generation matters to me.
Readers can learn more about my work, books, and consulting at kennethsass.com.
Contact Info:
- Website: https://moreliferecovery.com
- Instagram: https://www.instagram.com/moreliferecoverynj
- LinkedIn: https://www.linkedin.com/in/kenneth-sass-7b405512
- Yelp: https://www.yelp.com/biz/more-life-recovery-center-metuchen-2
- Other: https://kennethsass.com
