Today we’d like to introduce you to Daniel Chavarriaga Betancourt.
Hi Daniel, so excited to have you with us today. What can you tell us about your story?
My Journey in Marketing and media spans over 21 years across Colombia and Argentina. Throughout my career, I’ve had the privilege of working within top global agency networks like Havas Media, MediaCom, Starcom and Publicis Group, As an Account Director, I led strategic initiatives for major multinational advertisers, inluding Mondelez, Haleon (formerly GlaxoSmithKline), Coca-Cola, MeadJohnson, Renault, Kia and AB InBev where I managed iconic brands such as Corona, Budweiser, Club Colombia and Poker.
After two decades of building high-impact strategies for global leaders, I decided to channel that enterprise experience into founding TicAll Media, where I serve as Chief Marketing Officer (CMO).
Our goal is to bridge proven strategic rigour with the next wave of digital transformation. Looking ahead, our vision is to stay at the absolute forefront of marketing innovation – integrating emerging technologies, smart data automation and modern infrastructure to build scalable, future – ready growth engines for ur clientes.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
If certainly hasn’t been a smooth road, but I believe that true professional growth happens precisely through challenges. Transitioning from leading big-budget strategies for global agencies to launching my own venture presented an entirely new learning curve. Even with 21 years of experience in the discipline, building a company from the ground up forces you to step out of your comfort zone and master every operational detail.
Navigating the local market has been one of the most rewarding struggles. It’s a demanding, high-strakes environment where expectations are high and competition is fierce, but that level of pressure forces you to stay sharp, agile and consistently innovative.
Today, after experiencing the daily grif required to build a business, I hold immense respect and admiration for every enterpreneur brave enough to forge their own path, chase thir purpose and build their dreams.
Thanks – so what else should our readers know about TicAll Media?
TicAll Media was built with a clear purpose: to help companies thrive in a fast – evolving digital landscape by unifying decades or proven advertising strategy with modern technology.
Ou Core Expertise:
We specialize in digital transfomation for marketing and sales infrastructure. From precision media planning and high – converting performance campaigns to automated lead generation and integrated business intelligence, we help brands attract, convert and retain high-value clients efficiently.
Why Brand Choose Us:
What tryly sets us apart is our ability to simplify complexity. Wecombine 21+ years of multi-market, multinational experience with agile digital dashboards – ensuring every dollar spent is traceable and tied directly to business revenue.
What We’re Most Proud of & Want you to Know:
We are proud to serve as true growth partners for our clients. Whether you are looking to optimize your lead acquisition, automate complex worksflows or build transparent analytics dashboards, TicAll Media delivers elite enterprise capability with the agility and personal dedication your brand deserves.
If we knew you growing up, how would we have described you?
As a kid, I was very social, active and always surrounded by people. I loved sports, team activities and anything that involved connecting with others. I was naturally drawn to conversations, stories and understanding what made people tick.
I was also pretty adaptable and liked trying new things. I didn’t necessarily know back then that I’d spend two decades in advertising, but the core of who I was someone who loves understanding people, building relationships and finding smart ways to solve problems is exactly what I bring to my work every day.
Contact Info:
- Website: https://ticallmedia.com
- Linkedin: https://www.linkedin.com/company/108364388/admin/dashboard/
- Other: https://www.linkedin.com/in/daniel-c-betancourt/
Image Credits
Luca Valentino Ch
